Mackenzie CaudillinWhat’s Next LabsWhy Amazon Should Be One of Your Sales Channels — But Not Your Only OneYour company deserves more (margin).Mar 1, 2021Mar 1, 2021
Mackenzie CaudillinWhat’s Next LabsGet More Conversions: A UX Optimization ChecklistAn “INTO Insider” look at how to audit your websiteFeb 17, 2021Feb 17, 2021
Mackenzie CaudillinWhat’s Next LabsPulse Surveys: What are they, and why are they so important?Have you taken your company’s pulse lately?Jan 15, 2021Jan 15, 2021
Mackenzie CaudillinWhat’s Next Labs5 Tactics for Ecommerce Retailers to Boost Consumer Confidence — and ConversionsConsumer confidence is one of the biggest roadblocks to conversion.Jan 4, 2021Jan 4, 2021
Mackenzie CaudillinWhat’s Next LabsHow to Keep Your Company from “Missing the Pivot”For many, 2020 was the year of “Evolve or go extinct.”Dec 21, 2020Dec 21, 2020
Mackenzie CaudillinWhat’s Next LabsBuilding Brand Loyalty in the “Swipe Right” EraFor eCommerce, the equivalent of “swiping right” is “scrolling down.”Dec 18, 2020Dec 18, 2020
Mackenzie CaudillinWhat’s Next LabsWhy Customer Trust Will Be Critical in 2021Forrester calls it “the most important metric of success in 2021.”Dec 17, 2020Dec 17, 2020
Mackenzie CaudillinWhat’s Next LabsDefining and Measuring Customer Lifetime ValueThe Key to Unlocking Sustained GrowthDec 16, 2020Dec 16, 2020
Mackenzie CaudillinWhat’s Next LabsFour Retail Trends for 2021Delivery is here to stay, and recommendation engines boost revenue.Dec 15, 2020Dec 15, 2020
Mackenzie CaudillinWhat’s Next LabsHow Balancing “Predictors” and “Optimizers” Makes a Business More ResilientWhat every company needs to do, but many don’t do well.Dec 14, 2020Dec 14, 2020
