Mackenzie CaudillinWhat’s Next LabsWhy Amazon Should Be One of Your Sales Channels — But Not Your Only OneYour company deserves more (margin).4 min read·Mar 1, 2021----
Mackenzie CaudillinWhat’s Next LabsGet More Conversions: A UX Optimization ChecklistAn “INTO Insider” look at how to audit your website5 min read·Feb 17, 2021----
Mackenzie CaudillinWhat’s Next LabsPulse Surveys: What are they, and why are they so important?Have you taken your company’s pulse lately?3 min read·Jan 15, 2021----
Mackenzie CaudillinWhat’s Next Labs5 Tactics for Ecommerce Retailers to Boost Consumer Confidence — and ConversionsConsumer confidence is one of the biggest roadblocks to conversion.4 min read·Jan 4, 2021----
Mackenzie CaudillinWhat’s Next LabsHow to Keep Your Company from “Missing the Pivot”For many, 2020 was the year of “Evolve or go extinct.”6 min read·Dec 21, 2020----
Mackenzie CaudillinWhat’s Next LabsBuilding Brand Loyalty in the “Swipe Right” EraFor eCommerce, the equivalent of “swiping right” is “scrolling down.”8 min read·Dec 18, 2020----
Mackenzie CaudillinWhat’s Next LabsWhy Customer Trust Will Be Critical in 2021Forrester calls it “the most important metric of success in 2021.”5 min read·Dec 17, 2020----
Mackenzie CaudillinWhat’s Next LabsDefining and Measuring Customer Lifetime ValueThe Key to Unlocking Sustained Growth3 min read·Dec 16, 2020----
Mackenzie CaudillinWhat’s Next LabsFour Retail Trends for 2021Delivery is here to stay, and recommendation engines boost revenue.5 min read·Dec 15, 2020----
Mackenzie CaudillinWhat’s Next LabsHow Balancing “Predictors” and “Optimizers” Makes a Business More ResilientWhat every company needs to do, but many don’t do well.3 min read·Dec 14, 2020----